HDFC Bank today launched “Solitaire Premium” cards for Indian women. ‘Solitaire Premium’ and ‘Solitaire’, the two cards symbolize an important highlight for the Bank in its efforts to offer premium cards not only for women, but every member of the family. In fact, Solitaire Premium is the first premium women’s card in the country. With Solitaire, INFINIA and a pack of travel cards, HDFC Bank now has an incomparable premium bouquet of plastics in India.
Suitably, an all-women team from the Bank has developed the Solitaire cards from scratch to make them what today’s successful women want. More significantly, a portion of all spends on Solitaire/Solitaire Premium credit card will be contributed to SOS Children’s Villages, India, towards the annual education expenses of 60 girl children. In India since 1964, SOS is a non-profit organization committed to help parentless and homeless children by giving them a family, home and a strong foundation for a secure life. SOS reaches out to over 23,000 children in 22 states of India.
According to the source Housing Development Finance Corporation Managing Director Renu Sud Karnad unveiled the first ‘Solitaire Premium’ card.
A recent study by IMRB says urban Indian women’s income has doubled in the last decade. Diversity hiring target among leading companies has gone up by almost 500% since last year, according to a recent study by FLEXI Careers India. A Boston Consulting Group report puts the figure of Indian women calculating total household consumption at 44%.
Yet, the premium card segment for women in India remains largely untouched. And this is why HDFC Bank has come out with a premium range of cards which offers an exclusive combination of lifestyle and wellness benefits that are specially made for women. Solitaire will fulfill a long-standing need of women who are pursuing a successful career, travelling the world and are at the forefront of the global consumption story.
HDFC Bank is the largest issuer of credit cards in the country with a customer base of 50.5 lakh as of March 31, 2011.